The Central is the one stop fashion outlet in the south east corridor of Perth, Western Australia. A family owned business first opening its doors to the public in 2005 as Central Surf. The Store has since doubled in size and as of 2013 merged with another of the family ventures Orchard Avenue and launched online, expanding the brand demographic to include fashion and giftware alongside surfwear.
The Central caters for clientele of all ages from the grandparents over lunch through to the cool kids after school. The store layout while constantly changing, incorporates wide rack space for prams and trolleys to easily navigate around the extensive range of surf, style and gifts.
Stocking the likes of international surf icons Billabong and Quiksilver, The Central also offer an array of fashion labels for an eclectic mix of practical needs through to fashionable wants. These include Mink Pink, All About Eve, Sass, St Goliath, Deacon and Obey among many others.